Through fashion, Ms. Letizia showed her support for a business that lost everything because of DANA. We’re referring to the Valencian jewelery firm Singulur, which the Queen received with great surprise in a beautiful gesture of solidarity wearing two different models at her last official event. Christina Aristo, the brand’s CEO, told us. Casa Real’s initiative has done everything to support the Valencian economy and they are They have only words of gratitude.
The fact that he has given visibility to his organization and supported them in their most difficult moments is a “source of pride” and a great joy that they find in the drama they face due to the disaster. “We had to find a new warehouse and set it up from scratch to get up and running as quickly as possible. This company is the livelihood of over 350 families. We cannot yet quantify the damage and loss, but it will be millions of euros.“, he tells us.
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© GTRESWhat does seeing Queen Letizia wear your earrings mean to you?
We felt very supported by this gesture. It is a real source of pride that you wear our jewelry and thus support us. We are very grateful for the gesture of making visible a Valencian brand like ours.
How do they get it? Did he ask you for them or does he already have them?
It was really something from the Queen, it was very exciting
“We are proud that Queen Letizia supports us in this way”
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© Getty ImagesIs he a regular customer of your brand?
We don’t know, but we hope you’re happy
What is the model that wears Doña Letizia?
The first is the ‘Superstar’ earrings, stainless steel and gold plated, which belong to our most affordable range: they cost less than 20 euros. The second, the ‘Zinia’ model, is shaped like a flower and plated in 18-carat gold. Before they were beautiful earrings, now the Queen of Spain wears them.
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© SinguluruYour business has been hit by a disaster and you are sharing a lot of pictures on social networks, how are you?
We are very affected because the disaster is huge. Our family and friends have lost their loved ones, their homes, their cars… We’ll move the company forward, we’ve had a lot of material losses, but we’ll be ready for Black Friday and Christmas, the most important campaign of the year.
“We can’t measure the damage and loss yet, but it will be millions of euros”
© CingularooI imagine it’s impossible for you to quantify the damage right now, but how much has DANA affected you?
We had to find a new warehouse and set it up from scratch at full speed to get up and running as quickly as possible. This organization supports more than 350 families. We cannot yet quantify the damage and loss, but it will be millions of euros.
© CingularooDo you have to rebuild everything? How are you doing it?
Fortunately, we have a great team and lots of friends and suppliers who are helping us with everything. We will do this with effort and determination as always
Of course, your attitude is admirable and you never lose your smile, how did you achieve this?
Because we have so much to be thankful for. We are all fine and we can say that. We also want to spread some joy in such dark times
© CingularooDid you feel supported? How are people helping you?
From the very first minutes we have been able to rely on all the people who have worked with us over the years. The team gave everything, but the suppliers, the factory, our friends… everyone gave their all. While we were collecting the mud, the volunteers offered to help us and we asked them to help the people in the house because we already had more than 20 people taking everything out. This tragedy brought out the best in many people who started helping without being asked, each in their own way, be it a broom, a tractor or a truck.
© SinguluruWhat message do you want to send to all businesses in a situation like yours?
They should not give up, let them fight again to take back what they have worked so hard to achieve. We all come out of this stronger
And to all your followers?
Thank you for always being there
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