‘An insult to women’: Holland & Barrett accused of ‘menowashing’ with £3.79 chocolate-covered ‘menopause almond’ bar that claims to ease hormonal changes

‘An insult to women’: Holland & Barrett accused of ‘menowashing’ with £3.79 chocolate-covered ‘menopause almond’ bar that claims to ease hormonal changes

Holland & Barrett has been accused of insulting ladies by promoting £3.79 chocolate-covered 'menopause almonds'.

The well being meals large claims the candy deal with, which comprises the complete each day dose of saturated fats ladies want, can soothe menopause signs and 'help temper'.

The directions on the pack state that every 75g bar comprises 'one each day dose', including: 'We advocate splitting this into two components, taking one half within the morning and one within the night.'

It claims to include vitamin B6, and is claimed to 'contribute to the regulation of hormonal exercise.' Nevertheless, vitamin B6 is of course current in almonds.

The product is described on the Holland & Barrett web site as 'a product that can fulfill your style buds and uplift your temper.'

It provides: “Fulfill your chocolate cravings with our delicious bar. Wealthy, darkish chocolate is mixed with crunchy almonds to create a scrumptious combo.”

Critics have accused Holland & Barrett of 'menovasching' by marketing a chocolate bar as a menopause treatment.

Critics have accused Holland & Barrett of 'menovasching' by marketing a chocolate bar as a menopause treatment.

Critics have accused Holland & Barrett of 'menovasching' by advertising a chocolate bar as a menopause remedy.

This bar contains 100 percent of a woman's daily saturated fat allowance and almost a quarter of her daily calories

This bar comprises 100% of a lady's each day saturated fats allowance and nearly 1 / 4 of her each day energy

Holland & Barrett also previously ran a campaign led by TV presenter Cherry Healey (pictured) aimed at supporting women going through the menopause.

Holland & Barrett additionally beforehand ran a marketing campaign led by TV presenter Cherry Healey (pictured) geared toward supporting ladies going by way of the menopause.

Menopause campaigner Kate Muir branded the product 'insanity' and accused Holland & Barrett of 'menovashing'.

She mentioned: 'I really feel actually strongly that that is exploitation of a susceptible group of girls who deserve so significantly better than what they get from a chocolate bar. I believe it exhibits actual contempt.

'Fortunately, I don't suppose ladies are that silly, and hopefully they gained't be distracted by ridiculous money-making merchandise like this.'

Menopause campaigner Kate Muir accuses Holland & Barrett of exploiting vulnerable women going through the menopause

Menopause campaigner Kate Muir accuses Holland & Barrett of exploiting susceptible ladies going by way of the menopause

Ms Muir, the creator of Every part You Have to Know About Menopause, joked that Holland & Barrett ought to produce a Milk Tray-style chocolate field, with the goodies named after signs of the menopause – comparable to Sizzling Flush Cream, Mind Fog Truffle and Dry Vagina Swirl.

However he added: 'We additionally have to recognise it as a hormonal imbalance which could be very severe when it comes to ladies's psychological well being. Suicide charges are highest in ladies through the menopause.

'Girls have to know that they will go to the NHS and get correct help and hormone alternative remedy slightly than counting on chocolate bars and ineffective complementary therapies.'

Together with chocolate and almonds, these bars additionally include a small quantity of saffron extract, which is known as 'Afron'.

This product was examined in a really small trial sponsored by its producers in 2021, which discovered it had no impact on scorching flushes or different bodily signs of menopause.

Some ladies mentioned they felt a bit happier after taking a 28mg dose each day for 12 weeks – the equal of seven bars of Holland & Barrett chocolate.

Every chocolate bar comprises 462 energy, a couple of quarter of a lady's each day allowance, and 20 grams of saturated fats – equal to a lady's each day allowance.

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One Instagram user jokingly rebranded the bar as 'depression support for men'

One Instagram person jokingly rebranded the bar as 'melancholy help for males'

A reviewer on the Holland & Barrett website said the bar wasn't as good as other chocolates available at the same price

A reviewer on the Holland & Barrett web site mentioned the bar wasn't pretty much as good as different goodies out there on the identical value

Indignant customers on social media lashed out at Holland & Barrett (which has 727 outlets within the UK) and labelled the product 'shameful' and 'ridiculous'.

One particular person relabeled the bar as “Despair Serving to Almonds for Males,” writing: “Do you suppose they'll get tricked into shopping for this?”

One other messaged the chain: “Won’t ever store at your shops once more. Take out your menopausal testicles and throw them away.”

Another person wrote: 'Shameful, disgraceful, completely disgusting crap!'

A fourth particular person mentioned: “That is an insult to ladies. That is actually loopy.”

One particular person joked: 'Is that this like making a menopausal girl eat indoors to ease her melancholy?'

One reviewer on the Holland & Barrett web site wrote: 'I don’t know why that is being marketed as menopause chocolate however I purchased it anyway. It was okay, however no higher than every other chocolate, and inferior to a number one natural chocolate on the identical value. It's costly for its value and never excellent worth for cash.'

The marketplace for menopause remedies is at present price £472 billion ($600 billion) worldwide. As a consequence of an ageing inhabitants, it’s estimated that 1.2 billion ladies will undergo menopause by 2030.

Nevertheless, campaigners warn that such merchandise are sometimes designed to take advantage of susceptible ladies, as they’re ineffective or based mostly on poor scientific proof.

A Holland & Barrett spokesperson mentioned their chocolate and almond bar is an “additional benefit snack” for ladies going by way of the menopause.

She mentioned: 'Now we have lengthy been a champion of girls's well being and supporting larger consciousness and training about menopause and menstrual well being and the choices out there to help ladies by way of this time.

'Our Almond in Darkish Chocolate with Advantages bar is scrumptious darkish chocolate containing Efron, a clinically studied extract that helps keep temper throughout menopause and comprises vitamin B6 which helps within the regulation of hormonal exercise.

'It is suggested to be consumed as a part of a balanced and diversified food regimen alongside a wholesome life-style, offering ladies with a breakfast possibility with added advantages.'

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