Born in Barcelona, Andres Sarda He grew up in a family dedicated to the textile industry since the late 19th century. His first job in the family business, which he joined after finishing his studies in textile engineering, was to introduce its products to the American market, a task that ended when the company itself Jackie Kennedy She wore a lace mantilla during a visit to the Vatican where she had a meeting with it Pope John XXIII. Dressed in black, as protocol required, Jackie took the family business to the international stage.
Underwear Wizard
In the 1960s he decided to make his personal leap into design with the establishment of his own underwear brand. Its purpose: to associate itself with the latest technology and to incorporate new materials to revolutionize the existing idea of what women’s underwear should be at the time. In fact, Andrés Sarada became the first designer in the world to introduce Elastic fibers In his intimate creation. Very soon, his creative universe will also bring the creation of light bathrooms whose designs looked at the trends and which achieved great success among the women of the time, who found the creations of the Catalan couturier as a breath of fresh air. For the campaign, the firm had photographers David HamiltonRegular in the pages of the most influential fashion magazines of the seventies and eighties and creator of other campaigns for leading brands such as Nina Ricky
In the mid-nineties, Nuria SardaAndres’ daughter, became part of the firm’s creative team and has served as the company’s creative director since 2008, a date that coincided with the sale of the brand to a multinational underwear group. Van de Velde. One of the firm’s latest innovations is the introduction of see-now, buy-now, catwalk offers that go on sale immediately.
National Fashion Award and Manufacturer of the Year at the Paris Lingerie Salon
In 2015, one of the firm’s best recognitions came. Queen Letizia gave Nuria Sarada National Fashion AwardsAn award that added to the one the brand received in 2013 Paris lingerie show as the creator of the year.
Special guest on their show
In many of Andrés Sardá’s shows, the brand tries to surprise the public not only with its proposals, but also with the presence of special and unexpected guests on the catwalk. From Rossi de Palma (pictured at the Spring/Summer 2017 show). Victoria Abril, Rosanna Zanetti Or Hiba Abuk, the least expected casting of the Catalan firm.
death
Andrés Sarda died on September 15, 2019 in Barcelona. He is 90 years old and Suffering from Alzheimer’s For a long time, an illness that worsened in recent months. Fortunately, the designer, aware of his health issues, was in charge of ensuring the continuity of his firm by delegating any responsibilities to his daughter Nuria Sarada. Creative Director and President of the brand and who has always been responsible for keeping the spirit and essence of his father alive.
