We were on the brink of the summer of 2024 when, specifically on June 6, the world of fashion was the shock When news broke that Virgin Wired was leaving the creative side of the channel. He took over the reins of the French house after Karl Lagerfeld’s death in 2019, though long before that he was the German creator’s right-hand man. Now, this Matthew Blazey Who will sign a new chapter at the established label of Coco Chanel by signing on as the new artistic director.
© Getty Images“Chanel confirms the departure of Virginie Viard after a rich collaboration of five years as artistic director of the fashion collection, during which she was able to renew the codes of the house while respecting the creative heritage of Chanel and the house for almost 30 years,” the statement said. house It was aired at that time. A day when fashionistas started speculating about who would take her place. It even had a lot of popular power that Heidi Slimane or John Galliano, who this week quit as designer at Maison Margiela, would be among those chosen. However, no, the Gibraltarian will not back off his moves to sign Coco, as confirmed this Thursday, December 12, 2024.
© Getty ImagesUntil this week, Matthew Blazey was the creative director of Bottega Veneta, an Italian label that has managed to remain iconic among fashion lovers with its collections rich in contrasts and contrasting details, such as knot heels. But today it has been confirmed that he will replace Lewis Trotter. It was minutes before he announced that he would be part of the channel.
© Getty ImagesMatthew Blazey’s views on signing to Chanel
“I am delighted and honored to join the wonderful house channel. I look forward to meeting all the team and writing this new chapter together,” Matthew said in an official statement. “I am delighted to welcome Matthew Blazey. I am sure he will know how to play with code and legacy home Through a permanent dialogue with studios, our Ateliers and our Maisons d’art. “His bold personality, his innovative and strong approach to creation, as well as his dedication to craftsmanship and materials, will lead Chanel in new and exciting directions,” added Bruno Pavlovsky, president of Chanel Fashion and Chanel SAS.
A designer who works with big brands
Born in France, the Franco-French designer (1984) loved art from an early age, as his father was an expert in the art. He translated this passion into fashion by collaborating with couture geniuses such as John Galliano. However, his big moment came in 2011 when he was hired as a designer at Maison Margiela (head of the line craftsman o Haute Couture and ready to wear), although he was previously a men’s designer at Raf Simons. Later, he was part of creative teams at houses like Celine and Calvin Klein.
© Getty ImagesAnother professional hit and one that ended his career in a more media-friendly way was his signing in 2020 to Bottega Veneta, a firm for which he became its creative director at the end of 2021. His bold designs and cleverness were convincing from the first moment. His first collection was Fall/Winter 2022-2023, which was shown in an unforgettable fashion show at Milan’s Palazzo San Fedele, an ancient 19th-century theater.
© LaunchMetrics Spotlight
© LaunchMetrics Spotlight
© LaunchMetrics SpotlightNow, with her signing to Chanel, her resume is written in golden letters. However, we will have to wait until October 2025 to see how this iconic brand reinvents itself with its Spring/Summer 2026 collection.
