Rihanna becomes the new face of Dior’s iconic J’Adore perfume

Rihanna becomes the new face of Dior’s iconic J’Adore perfume

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Rihanna could not have launched a brand new album, however not less than her followers have one other thrilling album to stay up for from the singer.

Dior welcomes icon Rihanna to mannequin its iconic J'Adore fragrance, which has been a favorite of ladies world wide for over twenty years.

Launched in 1999, J'Adore rapidly turned certainly one of Dior's most well-known and best-selling perfumes. Created by perfumer Calice Baker, it’s recognized for its wealthy floral bouquet that features notes of ylang-ylang, damask rose and jasmine sambac.

Rihanna is the new face of Dior's iconic J'adore fragrance
Rihanna is the brand new face of J'Adore

Its distinctive amphora-shaped bottle, designed by Hervé van der Straeten, is impressed by the curves of the feminine kind and is adorned with a golden necklace, a tribute to Christian Dior's love of opulent jewelry. Over time, J'Adore has been represented by many iconic ladies, every bringing their distinctive character to the legacy of the fragrance's story.

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The chart-topping musician is as soon as once more teaming up together with her longtime buddy Steven Klein for a brand new marketing campaign that shall be unveiled on September 1. “Changing into the brand new face of J'Adore is each an honor and a mission. This perfume, which I’ve recognized and beloved for thus lengthy, means a lot to ladies,” mentioned Rihanna.

J'Adore was first introduced in 1999© Miguel Medina
J'Adore was first launched in 1999

“I’m notably wanting ahead to becoming a member of this journey and contributing to it by means of my world, my story, my roots, in addition to my creativity and my femininity,” she added.

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“We’re extraordinarily proud to welcome Rihanna to the Dior household,” mentioned Veronique Courtois, CEO of Perfumes at Christian Dior. “Her golden dream guarantees to be irresistible, reflecting a perfume that exists for ladies and maintains its radiance. The extraordinary expertise, braveness and fascinating great thing about this absolute star are the right embodiment of radiant, highly effective Dior femininity that transcends generations. Christian Dior would absolutely have beloved her.”

Rihanna's collaboration with Dior will show to be one other memorable contribution to the perfume's legacy.

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