Rihanna seemed radiant as ever whereas exhibiting off her pure hair on the Rihanna x Fenty Hair launch in Los Angeles on Monday.
The 36-year-old singer, who unveiled her new Fenty hair product line final week, has ditched her latest lengthy blonde locks for shorter, pure curls.
The businesswoman, who had dyed her hair blonde, seemed glad on the occasion.
Rihanna made positive all eyes had been on her as she wore a deep purple low-cut midi gown which confirmed off her wonderful determine.
The hitmaker wore an identical leather-based jacket for the night and added extra top to her determine with burgundy heels.
Rihanna seemed radiant as ever as she confirmed off her pure hair whereas attending the Rihanna x Fenty Hair launch in Los Angeles on Monday
The 36-year-old singer, who unveiled her new Fenty hair product line final week, has ditched her latest lengthy blonde locks and embraced quick, pure curls.
The businesswoman, who had dyed her hair blonde, seemed visibly glad on the occasion
Rihanna made positive all eyes had been on her as she wore a darkish purple midi gown with a low reduce neckline that highlighted her jaw-dropping determine
Rihanna drew additional consideration to her look with a silver necklace adorned with purple gems and an identical pendant.
Rihanna lately introduced that she is increasing her Fenty style and wonder empire by launching Fenty Hair.
On June 4, the billionaire businessman introduced the launch of his newest endeavor on June 13.
She wrote: “There's a brand new household on the best way! @fentyhair is prepared and it's time so that you can get the hair expertise you've been ready for.”
“You understand how a lot it means to me to alter my hair.
'I've had nearly each sort of texture, color, size, from weaves to braids to pure hair – so not solely am I launching a versatile line of merchandise for each sort of hair, however every product is designed to strengthen and restore all sorts of hair, which is precisely what we’d like! It's time to play and be robust by model.'
Rihanna additionally shared a promotional video for Fenty Hair on Monday, wherein she was seen sporting a brief golden wig.
The star seemed unbelievable within the clip, the place she wore a silver trench coat and matching necklace.
The hitmaker wore an identical leather-based jacket for the night and elevated her determine with burgundy heels
Rihanna added extra consideration to her look with a silver necklace adorned with purple gems and an identical pendant
On June 4, the billionaire businessman introduced the launch of his newest endeavor on June 13
She mentioned: 'I've created merchandise for nearly each sort of texture, color, size, from weaves to braids to naturals – so I'm launching a versatile vary of merchandise.'
Rihanna posed with big replicas of her hair merchandise on the occasion
The attractive girl was smiling and standing subsequent to a white convertible automotive
Rihanna gave a enjoyable efficiency whereas posing in entrance of the digital camera
She enhanced her pure magnificence with refined make-up
The star entertained attendees with a vigorous speech
The success of Rihanna's Fenty enterprise has pushed her web price to $1 billion
Rihanna additionally shared a promotional video for Fenty Hair late Monday evening, wherein she was seen sporting a brief blonde wig
Rihanna mentioned her merchandise 'not solely go well with each hair want, however every product is designed to strengthen and restore all hair sorts.'
Alongside the put up, she wrote: “Early entry begins now. Click on the hyperlink in my bio to be the primary to get @fentyhair!”
In one other promotional clip, she shared a number of images of her hair in several types by the years.
Initially of the video, she mentioned, “Hair has at all times been very private to me, it's a way of self-expression and creativity. I believe it's additionally been a logo of my development and improvement through the years.”
The accompanying caption learn, 'My hair has at all times been an enormous a part of my profession and private development, and @fentyhair was created to maintain tempo with our hair and existence — whereas regularly strengthening and repairing our hair with every use.'
Lastly, she wrote: 'I can't watch for you all to expertise this!! https://www.dailymail.co.uk/tvshowbiz/article-13516577/Rihanna-looks-radiant-shows-natural-locks-attending-launch-new-Fenty-Hair-line-LA.html?ns_mchannel=rss&ns_campaign=1490&ito=1490 In my bio to enroll and be the primary to buy!'
