Rihanna wows in red leather with natural curls at Fenty Hair launch in LA

Rihanna made a method assertion in a purple leather-based gown on Monday — however all eyes had been on her pure, brief curls.

The 36-year-old has embraced her pure hair, ditching her lengthy, blonde locks forward of the launch of her first haircare line, Fenty Hair.

Rihanna confirmed off her new blonde hair on the occasion in Los Angeles and regarded beautiful in head-to-toe leather-based equipment.

Carrying a fitted midi skirt and an identical outsized jacket that fell off one shoulder, Rihanna regarded assured as she posed for pictures.

She accessorized with a silver necklace adorned with purple gems and wore shiny lips and blush that matched her eye make-up.

On June 4, the enterprise big introduced the upcoming launch of Fenty Hair, which will probably be launched on June 13.

“There's a brand new household on the way in which! @fentyhair is preparing and it's time so that you can get the hair expertise you've been ready for,” she wrote on Instagram.

“You know the way a lot it means to me to vary up my hair,” Rihanna shared along with her 151 million Instagram followers.

“I've labored with nearly each texture, colour, size, from weaves to braids to pure hair — so not solely am I launching a versatile line of merchandise for each kind of hair, however each single product is designed to strengthen and restore all hair sorts, which is strictly what we’d like! It's time to play and strengthen with type.”

In a promotional video, Rihanna showcased her hair in numerous kinds, from a honey-blonde pixie wig to pure curls.

“Hair has at all times been very private to me,” she mentioned. “It's a way of self-expression, creativity. I feel it's additionally been an emblem of my evolution and progress over time.”

The accompanying caption learn: “My hair has at all times been an enormous a part of my profession and private progress, and @fentyhair was created to maintain tempo with our hair and existence — whereas frequently strengthening and repairing our hair with every use.”

She inspired followers to join early entry to the merchandise, and expressed her pleasure, saying: “I can’t anticipate you all to expertise it!! https://www.hellomagazine.com/trend/celebrity-style/674819/rihanna-wows-red-leather-outfit-natural-short-curls-fenty-hair-launch/ In my bio to enroll and be the primary to buy!”

Based on Fenty Hair's official Instagram account, the “versatile line of merchandise” has been “developed and examined to restore, strengthen, moisturize, softness, and shield all hair sorts”.

The merchandise are “powered by our proprietary advanced, Replenicor-5. It's clinically examined to restore, strengthen, moisturize, easy, and shield, and is integrated into all Fenty Hair merchandise to make sure lasting restore each step of the way in which.”