Louis Vuitton has unveiled the latest chapter in its iconic Core Values campaign, featuring two of tennis’ greatest legends: Roger Federer and Rafael Nadal. Captured by famous photographers Annie Leibovitz, The new campaign showcases the pair scaling Italy’s breathtaking Dolomites mountains, embodying the campaign’s poignant tagline: “There are journeys that become legends.”
In the photo, Federer and Nadal are on a mid-hiking expedition, decked out in Louis Vuitton’s signature travel accessories. Federer carries the classic Monogram Christopher Backpack, while Nadal opts for the sleek Monogram Eclipse, both symbolizing a blend of timeless elegance and functionality. “Captured through the lenses of renowned photographers Annie Lebovitz, Roger Federer and Rafael Nadal, how each individual journey can reach legendary heights when pursued with determination and a pioneering spirit,” the company shared on its website.
Against the dramatic alpine backdrop, the pair’s parallel careers remind us of their journeys in sport. Together, they amassed a staggering 42 Grand Slam titles, cementing their status as tennis icons and world legends. “Climbing the peaks of Italy’s Dolomites, adorned with the maison’s signature touch, two revered tennis legends, Roger Federer and Rafael Nadal, embark on a journey of ambition, devotion and discovery,” the brand shared.
According to EsquireLouis Vuitton’s Core Values campaign, which debuted 17 years ago, is a tribute to the brand’s principles: “icons, the art of travel and transmission.”
© Ricky Vigil M“I know that many important icons participated in this campaign, so I am very proud to be a part of it, and especially to share it with Roger, who was my great rival and now a great friend. Throughout my career, I have been more than I could have imagined. have achieved more, so in the end, the most important value is the legacy we leave as human beings,’ Nadal explained in the clip.
Icon: A Hall of Fame of Excellence
Over the years, the Core Values campaign has featured iconic figures synonymous with excellence from Angelina Jolie From Cambodia Sean Connery Like the Bahamas and sports legends Steffi Graf, Andre Agassi, Diego MaradonaAnd Zinedine ZidaneThe campaign celebrates individuals who inspire through their craft and character. Federer and Nadal, who defined the golden era of tennis, now join this jaw-dropping roster.
© Louis Vuitton“I’m very proud to be a part of it, and especially to share it with Roger, who was my great rival and now a great friend. Throughout my career I’ve achieved more than I could have imagined, so in the end the most important value is the legacy we create. Let’s leave as people,” Nadal said.
