Royal Ascot is an occasion that’s synonymous with magnificence, grace and timeless trend. Usually, it hosts crowds of company wearing fabulous apparel that embody the grandeur of race day.
Ascot trend is continually evolving, with extra ladies selecting to put on fits and being inspired to experiment with beforehand beloved clothes. Floral patterns and delicate lacework are fashionable selections yearly.
This yr, Royal Ascot unveiled its first-ever 'trend bible', created by famend British designer Daniel Fletcher. “This lookbook is a primary within the historical past of the world-renowned occasion and can take the occasion into a brand new realm of stylistic id,” explains HELLO! Trend's Orian Scott. “The concept behind the guide is to provide attendees an inspirational trend guideline that’s appropriate for all of Ascot's premises.”
Fletcher, the primary inventive director within the occasion’s 300-year historical past, goals to welcome daring new appears, creative sourcing and a extra aware strategy to dressing on the iconic annual occasion.
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Because the world-famous racecourse comes alive with the thunder and excited cheers of Ascot 2024, it was the fabulous apparel of the company that basically caught our consideration. From Charlotte Hawkins to Louise Roe, race lovers appeared to embrace a mixture of custom and modern aptitude.
Whereas adhering to the occasion's gown code, they managed to precise their private type via delicate particulars and assertion items. Scroll via to search out out whose outfits received our hearts, and get our outfit inspo screenshots…
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