The death of grapefruit juice? Why the once popular breakfast staple is disappearing from our supermarket shelves – as younger generations spurn its bitter taste

The death of grapefruit juice? Why the once popular breakfast staple is disappearing from our supermarket shelves – as younger generations spurn its bitter taste

It's a bitter tablet for grape followers, however this as soon as common fruit on the breakfast desk is now disappearing from our grocery store cabinets.

Younger customers are rejecting grapefruit juice due to its bitter style, whereas older followers discover they will't drink it as a result of it causes unwanted side effects when blended with many common medicines – together with statins and a few blood strain and hay fever capsules.

Its gross sales have halved because the pandemic, accelerating a gradual decline because the fruit's heyday within the Nineteen Sixties and '70s.

Information from market analyst Kantar confirmed annual gross sales throughout the UK fell from round 14.4 million litres within the 12 months to Could 2021 to only 7.5 million litres final month.

It’s thought Asda would be the first main retailer to take away its own-brand model from the market in March 2022.

It's a bitter pill for grape fans, but this once popular part of the breakfast table is disappearing from our supermarket shelves

It's a bitter pill for grape fans, but the once popular staple of the breakfast table is disappearing from our supermarket shelves

It's a bitter tablet for grape followers, however the as soon as common staple of the breakfast desk is disappearing from our grocery store cabinets

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Younger customers are rejecting grapefruit juice due to its bitter style, whereas older followers discover they will't drink it as a result of it has unwanted side effects when blended with many common medicines – together with statins and a few blood strain and hay fever capsules

Grapefruit is thought to inhibit the results of widespread medicines, together with cholesterol-lowering statins – that are taken by 8 million Britons – in addition to the blood strain drug nifedipine and the antihistamine fexofenadine.

“Grapes… can render medicines ineffective or trigger extra of them to enter the bloodstream, which may result in an overdose,” mentioned Star Khechara, a juice remedy teacher who runs the Pores and skin Diet Institute coaching middle.

'I personally love grapefruit juice… however as a consequence of utilizing fexofenadine for hay fever, I’ve to keep away from the juice throughout the months of June to August.'

Consultants say youthful consumers have turned towards grapes as a result of they like the sweeter style. The TikTok era additionally criticises the well being advantages of juice – which some see as loaded with an excessive amount of sugar.

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