The relentless march of Brand Beulah! Princess Beatrice owns TEN. (And there doesn’t seem to be a royal woman who hasn’t worn the British label…)

A volunteer journey to India, the place they witnessed the cruel actuality of recent slavery, proved life-changing for the founders of Beulah London.

Throughout a three-month keep within the slums of Delhi in 2009, Girl Natasha Rufus Isaacs and Lavinia Brennan taught very important stitching expertise to victims of intercourse trafficking.

Returning to the UK, she based her model the next yr, pushed by a dedication to creating new alternatives for these ladies – and he or she has maintained this mission ever since.

It’s no surprise that Beulah London’s distinctive and thrilling initiative has attracted a whole lot of consideration within the royal vogue world: Catherine, Princess of Wales, Sophie, Duchess of Edinburgh, Princess Beatrice, Princess Eugenie and Zara Tindall have all donned its lovely designs.

Even Amazon Prime’s newest film, Pink, White & Royal Blue, primarily based on the novel by Casey McQuiston, praises the model.

The movie follows a romantic relationship between the son of an American president and a British prince, with Ellie Bamber taking part in Princess Beatrice, dressed by Beulah London.

However Natasha is thrilled to see ladies, royal or not, carrying her model.

She instructed MailOnline: 'We're at all times delighted when somebody wears one in every of our clothes! It's an actual honour to see the Royal Household carrying Beulah and supporting small British companies.'

Beulah London can virtually at all times be seen at royal occasions, together with Trooping the Color, Royal Ascot, and the Queen's Nationwide Service of Thanksgiving.

The latest sighting occurred on Monday, when Princess Beatrice was eating at La Loma. A part of the personal membership Oswalds, primarily based in Mayfair.

She repeated her forest-green costume referred to as 'Ahana' and paired it with lace court docket footwear.

This flattering fit-and-flare silhouette is a favorite of Beatrice's, of which there are 4 variations – plus six different designs.

Just some weeks in the past, the royal household wore the label's best-selling 'Christina' costume to a Buckingham Palace backyard get together.

She introduced some much-needed cheer to the drizzling afternoon in her eye-catching pink frock with delicate buttons and a excessive frill.

“She regarded beautiful and exquisite as at all times,” Natasha mentioned.

And Beatrice isn't the one royal who's keen on Beulah London's vibrant colors — Sophie, Duchess of Edinburgh, and Sophie Winkleman are additionally keen on it.

Throughout final yr's coronation ceremony, Sophie wore Beulah's vibrant coral 'Yahwee' costume, which was one in every of her finest clothes ever.

The spouse of Prince Edward epitomised summer time stylish as she confirmed off her free-spirited dance strikes and sang alongside to Lionel Richie's hit music 'All Evening Lengthy'.

Constituted of RWS licensed wool, which goals to enhance the welfare of sheep and the land they graze on, Sophie's costume was designed and made in London, supporting British manufacturing.

Natasha and Lavinia have an unbreakable bond – their grandmothers have been nice pals and Natasha's father went to high school with Lavinia's uncle.

The duo’s shared Christian religion impressed their firm’s Hebrew identify, which aptly symbolizes “the transition from darkness to mild and freedom.”

They attempt to design timeless clothes with a particular female silhouette whereas showcasing the craftsmanship of India.

Earlier than launching in 2010, Natasha and Lavinia rigorously sought out world impression companions who shared their function.

“Our objective is to create sustainable, different employment for weak ladies,” Natasha explains.

'Impressed by the gorgeous colors of India, we work carefully with native communities, utilising craft methods equivalent to weaving and embroidery, which we incorporate into our collections every season.'

The duo collaborates with NGOs, social enterprises, honest commerce cooperatives and small specialist producers to make use of artisans in India.

Including these crafts to Beulah’s assortment offers sustainable livelihoods to previously trafficked ladies who both have already got these expertise, or whom she offers coaching and gear to develop new expertise.

It's additionally price noting that Beulah London donates 10 p.c of its income to charity.

Their most outstanding consumer is undoubtedly Catherine, Princess of Wales, who has been noticed in a number of clothes from this moral model.

Kate shares an in depth bond with Natasha, who has recognized Prince William since childhood by their fathers' friendship.

Probably the most memorable outfits worn by the royal household was the pink 'Ahana' frock.

She wore a basic fit-and-flare costume with a Mandarin collar and belted waist in each 2021 and 2023.

The model's affect extends past Britain's borders, and Queen Mary of Denmark is a pioneer on this pattern.

Shifting on on this regard, Mary wore the favored 'Ahana' costume a yr earlier than Kate.

Each royals additionally personal the 'Shalini' navy geo print shirt costume and the olive colored 'Yahvi' costume.

Given Queen Mary's dedication to sustainability – she's a patron of the World Vogue Agenda and the Copenhagen Vogue Summit – it's no shock she's a fan of the London-based model.

Talking about what's in retailer for the model, Natasha instructed us: 'We've simply returned from a visit to India in March, the place we visited Jaipur. We're at all times fascinated by vibrant colors and textures, and draw inspiration from the native markets.'

Each founders efficiently handle their impartial label alongside household commitments, which they contemplate their best achievement.

Natasha explains, 'Working a enterprise while elevating younger kids is an actual problem, however so rewarding!'

'Our greatest achievement is that we saved transferring ahead and persevered even throughout tough occasions.'