As 2024 approaches, it’s time to start thinking about what’s to come. The start of a new year always brings with it renewed energy, setting new goals and a perfect opportunity to live new experiences. If we know anything for sure, it’s that it’s not the stuff that defines us but what we inhabit. The moments that make us feel, that connect us to others and to ourselves, are what remain in our memories. Today what really makes us happy is not what we have, but what we feel, what we live and what we remember.
That’s why the plans we enjoy: art, music, fashion and anything else that moves us, become the best memories. The ones we later see others upload to the network and prove to our FOMO (Fear of Missing Out, or similar, fear of missing something) that we’re built to survive, not to see things. screen And if there’s one brand that’s mastered the art of great planning in 2024, it’s this one IQS. This year it proved to be much more than a device: it’s a catalyst for culture, art and style. With a proposition that transcends product, IQOS has led some of the most relevant events of the yearWhere fashion, design and lifestyle efficiently But, let’s start at the beginning, what is IQOS? It is more than a device that heats tobacco; It’s a way to change the rules of the game. It heats the tobacco instead of burning it. Forget about smoke, ash and the lingering smell of hands and clothes. It’s a traditional cigarette alternative for adult smokers without liquid or combustion that redefines the tobacco experience*.
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They are in IQS Game changer By nature, not only their products, but everything they do. That’s why, when it comes to events, they don’t settle for business as usual. They bet on plans that surprise and leave a mark. Events that are as innovative as the concept behind IQOS. Next, we present for you The last four marked before and after 2024Redefining the rules of the game and laying the groundwork for what will be a trend in 2025, so you’ll have no excuse to keep an eye on it next year:
IQOS x Ramsos
Although this incident took place in August, Everyone is talking about it. Collaboration between IQOS and Ramsos, A brand that understands fashion as an extension of personal identity, offers a unique experience that combines a fashion show with interactive dynamics. from a Photocall To reward the best outfitA parade where each model wore a combination of IQOS device and shows Ramsos that left everyone speechless.
The final touch was a personalized detail for each participant: a book with the combination presented during the event, with one the kit Customization for your IQOS device. All this is set to a DJ set that keeps the energy at maximum.
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IQOS x IQ Collection
September brought us an unforgettable collaboration with IQ Collection. Experiences revolve ColorimetryWhere experts advise guests on color palettes that best complement their style and features. In addition, participants were able to personalize their IQOS devices with exclusive engraving. After the colorimetry experience, they received a card with the most suitable color palette for them and were able to take a picture. Photocall that they took with them.
The presence of one of the founders of IQ Collection added a lot of value to the event, With an interview where he talks about the synergy between both brands and their shared vision of delivering meaningful experiences.
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IQOS x IPA
he A fashion and beauty day out, IQOS and women’s fashion brand IPA is one of the most significant collaborations of the yearprovide an experience boutique Designed for young women who value design and fashion. The IPA brand, known for its unique, versatile and comfortable clothing capsule, seeks to inspire women who love to dress well, valuing functionality and style.
This is the case teaser, Held at the IQOS Serrano Boutique, it was the perfect prelude to the original edition of the Fashion & Beauty Day Out at the Palacio de Santa Barbara. It offers an immersive experience that combines fashion, inspiring talks and a great gastronomic selection Boogie and dumpling from the market.
with special guests Like Sara Galindo, Martina Jaudenes, Ari Cascone or Charlotte Campos, the evening was a Master class How to design and branding They can interact with each other to create something special. Participants enjoy an activity Mix and match Where everyone learned and wondered.
© IQOSIQOS x Richel by A2
At the IQOS boutique in Serrano, the Richel by A2 event became a focal point of design and innovation. Richel by A2 is a brand where everything is possible. Its mission is to create a borderless space where everyone can be one, combining the traditions of the past with the contemporary. The brand stands for fashion accessories limited editionBold and timeless, reflecting their vision of fashion without borders.
The collaboration with IQOS has achieved a perfect blend between traditional and contemporary IQOS philosophy of respecting the original while reinventing the present. At the event we saw many familiar faces such as Susana Bicho, Belen Ecija or Gonzalo Tamames. This evening stood out for its sophistication, they were able to enjoy An immersive art exhibition, audiovisual projection That space is filled with creativity and one Wearable Art Exhibition From which everyone comes away surprised. The evening included a cocktail premium As with exclusive drinks Espresso Martini Decorated with the Richel brand logo or sprinkled cocoa Paloma or Spicy Paloma, among others. And if that wasn’t enough, they had A DJ who makes all the guests enjoy the best music of the moment
